Alfardan Automotive, a division of Alfardan Group, has announced a landmark collaboration with First Finance Company, a subsidiary of Dukhan Bank Group, introducing a permanent financing program that sets new standards for accessibility and flexibility in premium vehicle ownership. This long-term initiative reflects the Group’s commitment to delivering customer-focused solutions that enhance every stage of the automotive journey.
The official signing ceremony took place at the Jaguar Land Rover Special Vehicle (SV) showroom at Burj Alfardan in Lusail City, on October 2, 2025, in the presence of representatives from both parties, marking the beginning of this permanent initiative that will benefit both existing and prospective customers.
The program, which is now available across Alfardan Automotive showrooms, offers customers a suite of benefits designed to make ownership more attainable and convenient. Through this partnership, Alfardan Automotive and First Finance Company are setting a new benchmark for convenience and peace of mind in premium automotive retail.
Mr. Hussain Omar Alfardan, Chief Marketing Officer at Alfardan Automotive, said: “The collaboration with First Finance Company reflects our ongoing dedication to customer satisfaction and our leadership in the automotive market. By embedding flexible, innovative financing solutions into the ownership experience, we are not only meeting today’s customer needs but also building the foundation for lasting trust and loyalty.”
Mr. Ahmed Hashem, Acting CEO of Dukhan Bank Group, said: "This partnership represents further evidence of First Finance's determination to provide innovative financing solutions to all customers, enabling them to choose the most luxurious cars and the best financing programs. At Dukhan Bank Group, and certainly all the companies operating under its umbrella such as First Finance, we believe that excellence is a never-ending journey. This is aligned with the needs of the communities we serve and reflects our vision for growth."
Mr. Eslah Assem, First Finance CEO said: "We are proud of this strategic partnership, which will represent a qualitative leap in the world of car financing in the State of Qatar, providing customers with multiple financing options that suit their needs. Signing this agreement is part of our successive steps to strengthen First Finance's position as a leading company in the Qatari market and the region. This is in line with our approach, which is primarily based on enabling our customers to transform their aspirations into reality by providing seamless services and processes, and innovative solutions that comply with the provisions of Islamic Sharia. We are pleased with this joint cooperation and hope to build upon it in the future."
The First Finance company provides financing services to all bank customers, whether they work in the public or private sector. This makes it a strategic financing partner relied upon by all Alfardan Automobiles customers, including both Qataris and residents. Furthermore, First Finance allows its customers to obtain advance credit approvals for financing through the company's mobile application, the FFC Mobile App, before the customer even visits its headquarters.
By embedding financing into the heart of its customer experience, Alfardan Automotive is reaffirming its role as a forward-thinking industry leader, one that goes beyond sales to create holistic ownership experiences. More than a milestone, this collaboration is an additional step that sets the tone for how automotive retail in Qatar will evolve in the years ahead.
